Lobos 1707 Net Worth: $2.4B Diversity Bet on Pronghorn's Success

Lobos 1707's Ambitious Pronghorn Initiative: A $2.4 Billion Gamble on Diversity Lobos 1707, a premium tequila brand, is making a significant investment in diversity and inclusion within the spirits industry. Their Pronghorn initiative, a ten-year, $2.4 billion commitment, aims to dramatically increase Black representation across all aspects of the business, from ownership to employment. While the financial impact on Lobos 1707's net worth is a crucial element, the initiative's long-term success hinges on broader societal change....

March 16, 2025 · 3 min · 637 words · Frederick Stoudenmire